Leveraging Social Media to your Advantage
With substantial internet penetration and the explosion of internet-enabled devices, social media has become a part of our daily lives more than ever. The genesis of social media has been conceived in the pre-internet era with the primary purpose of transmitting messages across the network. Social-media got its real shape post the invention of the internet when Digital communication saw its growing importance. Social media in a way has tapped in the strong human urge of interacting with people and has largely fulfilled their social needs. We have witnessed a gradual but ground-breaking evolution from the electronic information exchange age to today’s digital transformation world. In the initial stages of the internet’s growth, we have witnessed applications facilitating email communications, online chatting, and other broadcast messaging platforms, post which, blogging and dating sites started gaining popularity which garnered a lot of traction in this digital communicatio...